Copyright © 2005 Diana Barnum
Moving Ahead Communications
http://movingaheadcommunications.com/
Sometimes a small change in your ad copy can
make a big difference in the results. Check out some quick ways
to change your ad copy that can improve your ad campaign results.
1. You could decrease or increase the length
of your ad copy. There is no rule on how long your ad copy should
be unless space is a consideration. The ad should be long enough
to sell your product.
2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they grab the readers
attention. They'll keep the readers interested as they continue
to read your ad.
3. You could ask your reader questions through
out the ad copy. They will answer the questions in their own head
as they read your ad copy. The questions you ask should persuade
the reader into buying.
4. You could highlight keywords through out your
ad copy. The keywords should be attractive to your target audience.
You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on
your ad copy. Must people won't read a whole ad copy, so make
your products benefits standout and you won't lose the sales from
all the skimmers.
6. You could change the size of your text on
your ad copy. You want to make your text large enough so it's
not hard to read. You also want your headline and major points
to be larger so they will stand out.
7. You could raise or lower the price on your
ad copy. A higher price could increase the perceived value of
your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad
copy. You should include testimonials, endorsements, and factual
statistics to prove your product's claims.
9. You could add special offers on your ad copy.
It's usually easier to sell the offer than the product. You could
use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls for technical
words, you want your ad to be read without people pulling out
a dictionary.
So give some quick improvements a try. Go for
it and have fun!
