by Crystal
Dallner
http://outrightcommunications.com
©
2008
Looking for a cost-effective solution for getting
the word out about your company?
Writing regular press
releases and distributing them is a valuable way to inform local and national
media, and the general public about your business and expertise – and you
don't need to be a seasoned writer to write one.
Discover
the immediate financial gain and publicity as a result
of using this valuable
tool:
1. A local or national media outlet could
pick up your release and contact you for an interview for their magazine or newspaper
or invite you onto their show
2. An organization could choose
you for a speaker to present at their upcoming event focusing on the topics you
deliver
3. You could be asked to be a regular columnist
for a newspaper or magazine or even a regular guest for a TV or radio show because
of your expertise in their industry
4. Traffic will be driven
to your website and your ranking will increase on search engines on the World
Wide Web, through having your website clickable on the press releases
5.
The more press releases you distribute, the more media representatives will recognize
you as the leading expert in your industry. You could be the first person that
comes to mind when they need someone to interview in their field!
Writing
and distributing a press release requires minimal resources and the results can
be quite significant. It's an efficient means of communicating your business and
services, and by having an article published in a newspaper or magazine you will
receive more exposure than having an ad in the same publication.
Written
articles build credibility and value into your product or service. Making press
release distribution a publicity strategy for your marketing plan, will increase
company awareness and generate traffic to your business.
If
you don't have time to write, edit, and send press releases, consider hiring a
Publicist. They have extensive media databases along with enduring working relationships
with media representatives that will give your release the attention it deserves.
About the Author:
Crystal Dallner, Media and Publicity Expert, is the founder of Outright Communications,
a cost effective marketing and design firm that offers Publicist services. Contact
us today for all your Book Publicity, Marketing & Design Needs & we'll
get your message out.
http://outrightcommunications.com
