Story of the Keystone
The keystone, an architectural wonder designed by the Romans, is the one critical or “key” stone in an arch that holds the two sides together.
Without the support of the keystone, the arch could not remain standing. The NBA chose the arch with the keystone to represent the NBA’s role as the critical or “key” element linking small businesses with support programs, resources and benefits to ensure personal and professional success. The NBA’s mission is to bring together the small business community and the self employed in the free enterprise system.