Free Webinar Open to the Public

"Who is Your Customer and Why Does It Matter?"

October 19, 1:30 pm Central


Free Webinar Open to Entrepreneurs and Those Thinking About Small Business Ownership
Hosted by Balch Springs Chamber

Chamber Membership Not Required - All Are Welcome to Attend!


Before you can attract and retain customers, you must first know who your target customers are and how to reach them to tell your story.  Once you win customers you must know how to keep them.  It is always through excellent customer service and how you satisfy your customers' needs that you keep your doors open for business.

SBA joins Balch Springs Chamber of Commerce for this two-part presentation included in the Chamber's Small Business Savvy series.  SBA presents the first part of the webinar at 1:30 pm focused on Market Research and Competitive Analysis, and the Chamber presents the second part at 2:30 pm, Customer Surveys, Service and Why It Matters to Small Business Owners.


Meet the Presenters:

Linda Williams is an Economic Development Specialist with SBA's Dallas/Fort Worth District Office. She has a rich background in market research, business communications, marketing and sales. She is well known for her webinars and workshops to help small businesses thrive and to help individuals seeking to start a small business.

Alvester Gibson is the CEO of Balch Springs Chamber of Commerce.  Previously the owner of a highly successful bookstore and always an advocate for small business owners everywhere, he shares his understanding of customers - how to serve their needs and how to keep them coming back.

For More Information Contact:  
Alvester Gibson


Dallas/Fort Worth District Office — September 2021

150 Westpark Way, Suite 130
Euless, TX 76040
Phone: 817/684-5500